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Case study · Ultra luxury real estate
Ezzy Elite Privé Residences: ₹15 Cr+ sold in 50 days
₹7.5 to 12 crore a residence · Meta and Google · 20 months
₹7.5 to 12 CrTicket per residence
20Months together
50 daysTo 12% of the release
The brief
The challenge
Eighteen residences one kilometre from MG Road, seventeen of them for sale, between 2,698 and 6,016 square feet. At this level you are not filling a funnel, you are finding individuals, so volume is the wrong target.
The work
What we ran
- Built the brand and the brochure
- Outdoor on Outer Ring Road
- The website and the funnel underneath it, across Meta and Google
The result
Two residences sold inside the first fifty days, at a ticket of ₹7.5 to 12 crore each. Twenty months on the same account and still running.
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