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Case study · Real estate
MEMCO Skyline: ₹87 Cr sold in 40 days
Full funnel launch · above, below and through the line · project microsite
₹87 CrInventory moved
22%Of the project
40 daysLaunch window
The brief
The challenge
646 compact homes at around ₹60 lakh each. In this segment the launch window decides the price you hold for the next two years, so the first weeks carry the whole project.
The work
What we ran
- Full funnel launch plan across above the line, below the line and through the line media
- Project microsite built for the launch and wired into the lead pipeline
- Every enquiry captured, qualified and followed up on NuwizoAI the same day
The result
We cleared close to a quarter of the project inside 40 days. Roughly ₹87 crore of inventory moved before most launches finish their first quarter.
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