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Case study · Brand identity · mobility

Silicon Drive: Rebrand from sedan to storefront

Identity project · no media · full rollout

Silicon Drive case study by Nuwizo
23 yrsTransport heritage
10Touchpoints rolled out
1Identity system
Full rollout
The brief

The challenge

A 23 year old transport company relaunching as a technology brand. It needed to look like a platform rather than a fleet.

The work

What we ran

  1. A wordmark with a forward arrow hidden inside the letter o
  2. Liveries across sedan, MPV and premium vehicles
  3. App icon, uniforms, lanyards, signage, billboards, stationery and storefront

See how we market transport and logistics companies: logistics marketing agency in Bangalore.

The result

Full identity built end to end and rolled out across the fleet, the app and the street. Nobody sees the arrow first. Everybody sees it second.

BrandingLogo designBrand guidelinesNuwizoAI
The identity, rolled out

From the letter o to the street

Silicon Drive brand identity by NuwizoSilicon Drive brand identity by NuwizoSilicon Drive brand identity by NuwizoSilicon Drive brand identity by NuwizoSilicon Drive brand identity by Nuwizo
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